Tote Pascual is a man who many asuncenos know by name. A hairdresser, hair stylist and barber, he’s the owner of Raio Bemba – perhaps just the hippest hair studio in Asunción. What’s more, over the past five years of the existence of Raio Bemba, Tote has definitely made his way into the hall of fame of the creative souls in the city. He has become a social influencer that local magazines write articles about and national tv channels love to interview. Yet what exactly is it that Tote has done what other people haven’t?